TeaPot Privacy Policy


The Boston Beer Company, Inc., and its subsidiaries (collectively “Boston Beer” or “We”) are committed to protecting your privacy. This Privacy Policy describes how we collect, use, share, and protect your personal information. Please read this policy carefully to understand what we do with the personal information we collect.


What Do We Collect?


When you contact us to help you with a question or concern, any personal information you provide is voluntary. We collect and use only the minimum information necessary to respond to your questions and concerns or in connection with providing information.


We collect and maintain different types of personal information depending on the request. This includes:

  • contact and identification information, such as your name, address, telephone number, e-mail address, date of birth, and gender.
  • personal information in connection with certain products or services that you seek from us.
  • additional service-related information concerning the products or services that we provide to you; and
  • payment information for making purchases, including your credit card information.


We may also collect market-related information, which may include personal information, concerning market trends and activities impacting our business. We may also collect information related to our media, investor and public relations activities, and information related to our interactions with financial and other advisors.


From time to time, we may utilize the services of third parties and may receive personal information collected by those third parties during the performance of their services for us or otherwise. Where this is the case, we will inform you and take reasonable steps to ensure that such third parties have represented to us that they have the right to disclose your personal information to us.


When and Why Do We Collect Personal Information?


We collect personal information to enable us to manage, maintain, and develop our relationship with you, for example:

  • to provide you with, or receive from you, the products and services that have been requested.
  • to enable you to register and access an account with us.
  • to obtain and process payments for the products and services that we provide to you.
  • to send you promotional and other marketing materials that we think might be of interest to you.
  • to monitor and investigate incidents and protect against error, fraud, theft and damage to our goods and property.
  • to comply with applicable laws or regulatory process; and
  • any other reasonable purpose to which you consent.


Within Boston Beer, we may use your personal information to process an email subscription, to help us properly respond to your comment or question, or to provide you with a request for information. We also use a third-party service provider to provide webcast services. That provider may collect your first name, last name, and email address if you participate in a webcast, and will only provide that information to Boston Beer upon Boston Beer’s request and for purposes related to the webcast. Additionally, we may be required to share your information in response to a lawful request from public authorities or for any additional purposes for which we have obtained your consent.


Cookies and How We Use Them


We may collect information related to your visit to our website, including but not limited to the IP address and domain used to access our websites and what country you are from. We use this information to monitor our websites’ performance and for our business purposes.


We may place a “cookie” on the hard drive of your computer to track your visit. The cookie acts as an identification card and allows our websites to identify you and to record your passwords and preferences. The cookie allows us to track your visit to our website so that we can better understand your use of our website. On most web browsers you may change this setting to have your web browser either: (i) notify you prior to a website placing a cookie on your hard drive; or (ii) automatically prevent the placing of a cookie on your hard drive. It should be noted that if cookies are not accepted, you may not be able to access the entire website.




Keep in mind that this website may contain links to websites operated by other parties. We have no connection with or control over the content on those external websites, which may have different privacy policies and practices. Please ensure to review those policies carefully.


Consent and Changes to This Policy


By using our website, you consent to our collection and use of your personal information as described here. If we change our policy, we will post those changes on this page so that you are always aware of what information we collect and how we use it.


Questions About Other Issues


Visit our Contact Us page to submit an online question, comment, or complaint.




We use commercially suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect on this site. These procedures include, but are not limited to, firewalls, encryption, intrusion detection, and site monitoring. We also limit access to any personally identifiable information we receive to employees who need access to that information to do their jobs. However, no data protection procedures are entirely infallible. As a result, while we strive to protect your personally identifiable information, we cannot guarantee that it will be 100% secure.


European Economic Area Visitors and the Privacy Shield


This site is hosted and operated in the United States (“US”) and elsewhere in the world. By using this site, you are consenting to the transfer of your personal information to the US. If you are accessing this site from outside the US, please be advised that US law may not offer the same privacy protections as the law of your jurisdiction.


We participate in the EU-US and Swiss/US Privacy Shield. We protect consumer personal information received for processing from clients in the European Economic Area and Switzerland in accordance with the Privacy Shield Principles. The Federal Trade Commission has jurisdiction over Boston Beer’s compliance with the Privacy Shield. In compliance with the Privacy Shield Principles, we commit to resolve complaints about our collection or use of your personal information. EU and Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact Boston Beer at:


The Boston Beer Company

Director of Risk Management & Review



We have further committed to refer unresolved Privacy Shield complaints to the American Arbitration Association, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please contact or visit https://www.icdr.org/about_icdr for more information or to file a complaint. The services of the American Arbitration Association are provided at no cost to you.


We also protect all data transferred to the third parties by entering contracts with the third party ensuring that your data is only processed for the limited and specified purposes consistent with your authorization. We will require that the third-party recipient provide the same level of protection as reflected in the Privacy Shield principles and will take all reasonable and appropriate steps to ensure that the third-party recipient effectively processes the personal information. Upon request, we will provide a summary or a representative copy of the relevant privacy provisions of our contract with the third-party recipient. To learn more about the Privacy Shield and to view our certification, please visit https://www.privacyshield.gov.


Review and Correction of Your Information


You may review and edit the information we collect about you at any time by contacting us. If your information has been shared with a third party, as described elsewhere in this Privacy Policy, then that third party has received its own copy of your data. If you have been contacted by one of these third parties and wish to correct or delete your information, please contact them directly.


California Privacy Rights


California law allows California residents to ask companies with whom they have an established business relationship to provide certain information about the companies’ sharing of personal information with third parties for direct marketing purposes. We do not share any California consumer personal information with third parties for marketing purposes without consent. California customers who wish to request further information about our compliance with this law or have questions or concerns about our privacy practices may contact us using the contact information set forth below.


Privacy Policy Updates


This Privacy Policy was last updated on May 5, 2022. We update the Privacy Policy from time to time, so please review it regularly. Your continued use of the site will be deemed your agreement that your information may be used in accordance with the new policy. If you do not agree with the changes, then you should stop using the site and notify us that you do not want your information used in accordance with the changes.